My name is Jeff Soto and I was born and raised in NYC. I lead technology and product orgs focused on crafting awesome digital products and services used by millions around the world. Throughout my career I've been at the forefront of technology, running my own mobile development shop for nearly a decade, driving business impact and growth for clients through product innovation, and helping businesses achieve operational excellence. I've even successfully navigated a few acqusitions.

I have a passion for understanding how things work and finding ways to make them better. Whether that be a product feature, a technical solution, a team structure or a process - I'm the technical strategist you bring on to help you solve the hard things.

Want to connect? Send me an email.