Jeff Soto

Technology Director & Entrepreneur

About Me

My name is Jeff Soto and I was born and raised in New York City. I am a Technology Director at Work & Co, an award-winning digital product agency with offices around the world.

From 2010-2019, I was the Founder and CEO of Tendigi, a mobile design and development agency based in Brooklyn, NY which was acquired by Work & Co in 2019.

Before Tendigi, I held multiple roles at Apple Inc. in both retail and corporate environments. These included retail sales, creative training, and Audio QA engineering positions.

If you would like to get in touch, drop me a line!

Email Me


While leading Tendigi, I had the privilege of working with numerous Fortune 500 companies, tech startups, and non-profits on a wide range of innovative software and hardware projects.

Clients included:

Apple Inc.

During my time at Apple Inc. I led Audio QA engineering and automation technology across the following top-secret cross-functional projects:

Hardware Projects

Software Projects


In 2010, I started the Brooklyn iOS Developer Meetup which was one of the first iOS focused monthly meetups in NYC. The meetup has grown to over 2200+ members and has hosted guest speakers from companies such as TED, Etsy, Giphy, Nickelodeon, Github, Vice, Buzzfeed, Google, Artsy, Spotify, Gilt, CBS Sports and many more.


In my spare time, I am a Fleet Commander in the legendary PC game Eve Online. You may have heard of this game from popular articles such as this one.

I've built a Discord member community of over 350+ active EVE Online players completely from scratch.

Music is a passion of mine and I play the drums in Special Purpose. I've also been playing guitar for over 20 years.

I've run the NYC Marathon twice. It was painful.

Ocassionally I pick up my camera and take some photos.

I live in Brooklyn with my girlfriend, my dog Ivy and my cat Ozzie.