Tech Strategy &
Product Innovation
SOTO
SOTO
SOTO
Hello!
My name is Jeff Soto and I was born and raised in NYC. I lead technology and product orgs focused on crafting awesome digital products and services used by millions around the world. Throughout my career I've been at the forefront of technology, running my own mobile development shop for nearly a decade, driving business impact and growth for clients through product innovation, and helping businesses achieve operational excellence. I've even successfully navigated a few acqusitions.
I have a passion for understanding how things work and finding ways to make them better. Whether that be a product feature, a technical solution, a team structure or a process - I'm the technical strategist you bring on to help you solve the hard things.
Want to connect? Send me an email.
My name is Jeff Soto and I was born and raised in NYC. I lead technology and product orgs focused on crafting awesome digital products and services used by millions around the world. Throughout my career I've been at the forefront of technology, running my own mobile development shop for nearly a decade, driving business impact and growth for clients through product innovation, and helping businesses achieve operational excellence. I've even successfully navigated a few acqusitions.
I have a passion for understanding how things work and finding ways to make them better. Whether that be a product feature, a technical solution, a team structure or a process - I'm the technical strategist you bring on to help you solve the hard things.
Want to connect? Send me an email.
Hello!
My name is Jeff Soto and I was born and raised in NYC. I lead technology and product orgs focused on crafting awesome digital products and services used by millions around the world. Throughout my career I've been at the forefront of technology, running my own mobile development shop for nearly a decade, driving business impact and growth for clients through product innovation, and helping businesses achieve operational excellence. I've even successfully navigated a few acqusitions.
I have a passion for understanding how things work and finding ways to make them better. Whether that be a product feature, a technical solution, a team structure or a process - I'm the technical strategist you bring on to help you solve the hard things.
Want to connect? Send me an email.
Career Highlights
✨ Most recently held CTO role at Mosaic Group, a subsidiary of IAC, acquired by Bending Spoons in 2024 for $160MM
✨ Managed 160+ person tech org at Mosaic Group, supporting 50+ mobile apps, ~15MM MAUs, and achieving over 1 billion lifetime downloads
✨ Founded & operated mobile dev shop Tendigi for ~10 years, acquired by Work & Co in 2019
✨ Led product and engineering for several high-profile clients including Google, NBA, and PGA Tour
✨ Ex-Apple Inc. QA engineer, leading testing for top-secret Apple software and hardware projects
Career Highlights
✨ Most recently held CTO role at Mosaic Group, a subsidiary of IAC, acquired by Bending Spoons in 2024 for $160MM
✨ Managed 160+ person tech org at Mosaic Group, supporting 50+ mobile apps and ~15MM MAUs
✨ Founded & operated mobile dev shop Tendigi for ~10 years, acquired by Work & Co in 2019
✨ Led product and engineering for several high-profile clients including Google, NBA, and PGA Tour
✨ Ex-Apple Inc. QA engineer, leading testing for top-secret Apple software and hardware projects
Work Experience
Work Experience
Work Experience
For over a decade, I have provided technical leadership and product guidance on a wide range of mobile, web, and infrastructure projects for some of the top brands in the world. I specialize in helping build, cultivate, and mentor best-in-class engineering and product development teams, while defining processes and initiatives that help organizations innovate and evolve.
Chief Technology Officer
Mosaic Group
July 2022 - Present
Group Technology Director
Work & Co
Nov 2020 - June 2022
Technology Director
Work & Co
Sep 2019 - Nov 2020
Founder / Executive Director
Tendigi
Jan 2010 - Sept 2019
Audio QA Engineer
Apple Inc.
Jun 2007 - Jan 2010
Creative Trainer
Apple Inc.
Jul 2006 - Jun 2007
Mac Specialist
Apple Inc.
Apr 2006 - Jul 2006
Specializations
Technical
Engineering Leadership
Technical Strategy and Vision Planning
Product Development Lifecycle
AI/ML Integration
Analytics & Standardization
Platform Tooling
Technical
Technical Strategy and Vision Planning
Engineering Leadership
Product Development Lifecycle
AI/ML Integration
Analytics & Standardization
Platform Tooling
Product
Product Strategy
User-Centric Design
Agile & Lean Methodologies
Cross-Functional Collaboration
Mobile Products
Performance Measurement
Product
Ideation & Strategy
User-Centric Design
Agile & Lean Methodologies
Cross-Functional Collaboration
Mobile Products
Web Funnels
Performance Measurement
Projects & Programs
Project Planning & Execution
Prioritization Frameworks
Risk Management
Stakeholder Management
Delivery Management
Process Improvement
Projects & Programs
Project Planning & Execution
Risk Management
Stakeholder Management
Continuous Improvement
Delivery Management
Process Optimization
Operations
Cost Optimization
Build vs Buy Analysis
Financial Management
Strategic Planning
Team Leadership and Development
M&A / Due Diligence
Operations
Cost Optimization
Build vs Buy Analysis
Financial Management
Strategic Planning
Team Leadership and Development
M&A / Due Diligence
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