Jeff Soto

Technology Director & Entrepreneur

About Me

My name is Jeff Soto and I am a Technology Director at Work & Co, an award-winning digital product agency.

Over the past 15 years, I’ve had the opportunity to work with some of the most influential and notable companies in the world including Apple, Google, IBM, The National Basketball Association (NBA), Viacom, The World Wildlife Fund, and many more. As Technology Director at Work & Co, I work with an amazing team to create digital products and services people use every day.

From 2010-2019, I was the Founder and CEO of Tendigi, a mobile design and development agency based in Brooklyn, NY which was acquired by Work & Co in 2019.

In a previous life, I worked on top secret projects for Apple Inc.

If you would like to get in touch, drop me a line!

Email Me


While leading Tendigi, I had the privilege of working with numerous Fortune 500 companies, tech startups, and non-profits on a wide range of innovative software and hardware projects.

Clients included:

Apple Inc.

During my time at Apple Inc. I led Audio QA engineering and automation technology across the following top-secret cross-functional projects:

Hardware Projects

Software Projects


In 2010, I started the Brooklyn iOS Developer Meetup which was one of the first iOS focused monthly meetups in NYC. The meetup groups grew to over 2200+ members and has hosted guest speakers from companies such as TED, Etsy, Giphy, Nickelodeon, Github, Vice, Buzzfeed, Google, Artsy, Spotify, Gilt, CBS Sports and many more.


I've been playing guitar for 20 years and I play the drums in Special Purpose.

I've run the NYC Marathon twice. It was painful.

Ocassionally I pick up my camera and take some photos.

I live in Brooklyn with my fiancé, my dog Ivy and my cat Ozzie.